BlueRing is very sensitive to the confidentiality of your information and believes the protection of your confidentiality to be one of BlueRing’s significant responsibilities. As a result of BlueRing’s obligation to your privacy and confidentiality, BlueRing has adopted the following Privacy Policy, which is applicable to all information you provide during your visits to the site:

Acquisition of Information

BlueRing does not acquire any more information about you than is required by law or is otherwise necessary to provide a high level of service efficiently and securely.

BlueRing Employees and Privacy

BlueRing trains all BlueRing employees about the importance of privacy. BlueRing gives access to your information only to those employees who require it to perform their jobs.

Security Measures

BlueRing makes access to confidentially sensitive information subject to rigorous procedural and technological controls, consistent with legal requirements and the demands of customer service.

Disclosure to Third Parties

It is BlueRing’s policy to never provide your information to third parties without your express permission or if such disclosure is necessary to process transactions or provide services which you have requested. The only exception to this policy is if BlueRing is compelled to do so by an appropriately empowered governmental authority.

Privacy and BlueRing Business Partners

When BlueRing makes technology or services available to business partners, BlueRing will not share with them any more information than is necessary to perform the transaction you have requested. In addition, BlueRing only does business with partners who agree to respect this Privacy Policy and will make every reasonable effort to assure, by contract or otherwise, that these third parties use our information, technology and services in a manner that is consistent with this Privacy Policy.

Personal Information

The Site may require visitors (general visitors to the Site) and customers (visitors with passwords that allow them to go to the password-restricted areas of the Site) to provide contact information (for example, name and e-mail address), unique identifiers (for example, employee ID number for customers), demographic information (for example, zip code and age) and financial information (for example account or credit card numbers for purchases). BlueRing uses your contact information to create access to products and services on the Site, and to send you information about BlueRing. Your contact information is also used to contact you when necessary. Financial information that is collected is used to check your qualifications and bill either you or your company for products and services, as applicable. Demographic and profile data is also collected at our site. BlueRing uses this data to tailor your experience to the Site, showing you content BlueRing believes might interest you, and displaying the content according to your preferences.

Corporate Data

Protecting the privacy of a customer’s personal information is a top priority; however, BlueRing takes the protection of each customer’s corporate data and confidentiality to be one of BlueRing’s most significant responsibilities. BlueRing uses diligent efforts to ensure each customer’s data integrity is limited to the company for which that customer works or has authorization to access by using a company-specific password, and that such company’s data is not violated or accessed by unauthorized persons.

Nature of Information Acquired

The personally identifiable information BlueRing acquires in processing payment transactions varies according to the nature of the transaction and the way in which merchants or financial institutions are using BlueRing’s payment services. More often, it may include the amount of the transaction, and your name, credit card number and expiration date, checking account number, billing address, and shipping address.

Information/Data Center Security

BlueRing stores transaction information on secure computers located in a locked data center. Only a small number of BlueRing employees involved in the management of the data center have physical access to these computers. Where possible, BlueRing encrypts information stored on BlueRing computers as a further measure of protection. BlueRing uses high industry standards in the acquisition and deployment of firewalls and other security technology to prevent BlueRing computers from being accessed by unauthorized persons.

Use of Cookies

A cookie is small amount of data that is transferred to your browser by a Web server and can only be read by the server that gave it to you. At some e-commerce sites, it functions as your identification card, recording your passwords, purchases, and preferences. But, at BlueRing, session-based cookies are used only as described below. In order to enable our authorized users to authenticate BlueRing’s application services only once per session, we use “cookies” to identify the user to multiple events. When a user logs into an application, their username, unique session identifier number, and other session data are captured in the cookie file, thus enabling the user to traverse through the screens of the application without authenticating at each new screen. BlueRing Cookies are terminated at the end of the session, or after 90 minutes of idle time. No other information is captured in the cookie file, nor is any information permanently transferred to the user’s system.

Access by Our Employees

BlueRing customer service representatives have access to some transaction information in order to respond to your questions. BlueRing limits that access to the minimum information required in order to provide prompt, high quality service. For example, these BlueRing employees do not generally have access to complete credit card numbers. In general, BlueRing employees who do have access to BlueRing databases have undergone background checks and generally only retrieve data for supporting BlueRing customers’ data or individual transactions, and not about individual customers.

Provision of Information to Others

To perform the BlueRing services, BlueRing must, of course, pass information about transactions to payment card processors and banks. From time to time BlueRing may also provide third parties with aggregate information that is not linked to you or any other particular individual. BlueRing does not provide to any third party your name and e-mail address, or the names and e-mail addresses of other BlueRing customers.